PERSONA #1: CONNECTED EXECUTIVE 1 2 3 4 5 >5

Connected executives are tech-savvy business drivers who go wherever needed to make decisions and solve problems. They make up 11% of the Australian workforce. They go wherever needed to make decisions and solve problems. Versatile in their work style, they use more communication tools than any other persona. Due to the fact that they are so versatile in their work style, their pain points include:

• Diversions
• Interruptions
• Unpredictable background noise

They use more communication tools than any other persona, so they have to stay connected across all devices.

PERSONA #2: ROAD WARRIOR 1 2 3 4 5 >5

Accounting for 4% of the Australian workforce, Road Warriors are always on the move working outside of the office more than 50% of the time. Some people will still need to travel at times to complete the business tasks that require in-person contributions. This group size will remain stable as those who were prevented from travelling during COVID-19 get back out to see customers and colleagues. Due to their constantly changing environment, their pain points include:

• Noise on calls
• Unreliable connections

They need highly portable and easy to use solutions that eliminate noise and reduce the chance of unreliable connections.

PERSONA #3: FLEXIBLE WORKER 1 2 3 4 5 >5

Splitting time between the corporate office, the home office, and travel, 18% of the Australian workforce is classified as a Flexible Worker. This persona is always innovating and adapting their communications channels due to their frequent remote and on-the-go work. The size of this persona group will likely grow as Office Collaborators who want to work more flexibly adapt to work at home, in the office and elsewhere. Due to frequent remote and on-the-go work, pain points include:

• difficulty collaborating with colleagues
• missing important information in the office

The flex worker needs to be “always-on,” and communicate across several devices to minimise this risk.

PERSONA #4: REMOTE WORKER 1 2 3 4 5 >5

Working from a home office or a remote center, the remote worker has fewer opportunities for in-person meetings, the 12% of the Australian workforce who are Remote Collaborators face challenges including successful and productive collaboration. In the future, the number of Remote Collaborators is expected to increase, likely due to the number of Office Collaborators who choose to work remotely following COVID-19 pandemic. Remote workers depend on:

• multiple devices
• unified communications
• technologies to bridge the gaps between them and their colleagues, co-workers and clients

PERSONA #5: OFFICE COLLABORATOR 0 1 2 3 4 5 >5

Making up the largest proportion of the Australian workforce at 29%, these workers have a traditional office-based work style that is highly collaborative in nature and open to new technology. However, this brings with it background noise, constant disruptions, and a need to seamlessly manage their communication across devices. In Australia, workers are most likely to be Office Collaborators, with fewer non-office-based staff than most other nations. This may be partly due to the lower impact that COVID has had in Australia, with fewer lockdowns. However, the research predicts a future decline in this type of worker persona underpinned by the uptick in their desire to work more flexibly. The office collaborator has an office-based work style, is highly collaborative and open to new technology. As many of office collaborators work in open office spaces and spend the majority of the day at their desk, their pain points include:

• background noise
• constant disruptions

They want to seamlessly manage their communication across devices.

PERSONA #6: OFFICE COMMUNICATOR 1 2 3 4 5 >5

Office Communicators are most comfortable with familiar systems and devices such as a desk phone. They make up 16% of the Australian workforce and it is important to acknowledge their challenges such as being diverted by interruptions, background noise and lack of privacy on calls. More traditional workstyles went through a change during the pandemic, and this persona group is expected to remain stable in the short term as this is a group anxious to return to the office. As a more traditional work style, the office communicator is most comfortable with familiar systems and devices (like a desk phone). Due to the high percentage of time they spend communicating in the office, their pain points include:

• being diverted by interruptions
• background noise
• lack of privacy on calls

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